Crayford Dog Track is one of the most popular tracks in the UK.
Crayford needed a communication tool that would enable them to contact customers with news and special offers prior to an event.
Last minute text messages were sent to existing customers to promote events and entice customers through the doors.
The Short Code CRAYFORD on 60777 was introduced as a customer call back request tool.
Messages could be sent out at any time, proving useful for the promotion of last minute ticket sales.