People often forget appointments when they booked them 6 weeks in advance or incorrectly entered the details into their phone when booking. Montgomery Hair needed a solution to reduce the number of missed appointments and the lost revenue that goes with them.
They started using the Textlocal service in the salon to send their clients appointment confirmation texts. Using Messenger’s template and scheduling options made it quick and convenient for them to compose and arrange sending of messages during quieter periods, freeing staff up for other tasks.
Montgomery Hair found the option of bulk texts to specific client groups a valuable marketing tool for quick promotions on quieter days. They noticed that only a small percentage of people check their email constantly, but nearly everyone checks their text messages as soon as they get one so they can respond to promotions quickly.
Within 4 days of reminders they had already recouped £112.00 in what would have been lost appointments. The lost cost means they only need to save one cut and blow-dry appointment in a month and for the service to pay for itself.
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