Knowsley Health and Wellbeing Centre wanted to run a unique campaign giving smokers the help and support that they needed to find a way of quitting that suited them.
People could sign up to the programme by texting QUITTER to 60777.
The Textlocal system sent different messages of encouragement at different times to a variety of people.
Quitters were able to get the best support directly to the palms of their hands at the most crucial times.
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